It is time for us to thank our highly committed community of readers and listeners who made a million hits a reality last Sunday. You are simply awesome bunch of esteemed patriots. We’re grateful to you all!
When Kairo News and Radio came into existence 7 months ago, most people, including our friends and colleagues thought we were a bunch of wishful thinkers because the Gambia’s online media market is saturated and that there was no room left open. Some kept telling us that we were set to fail. We disagree with these Prophets of Doom and quickly set the ball rolling. With a unique style, skill and good sense of judgment hinging on respect for human rights, our values, cultures, democracy and the rule of law, our Editorial Board allowed the rest to determine the future. As talibes (students) of Napoleon Hills, the author of Science of Success, we closed the door of fear behind us to allow the door of faith open in front of us. Our ability to defeat the fear of uncertainty started paying off so well that our Prophets of Doom accepted that we have beaten their imagination. We are glad that most of these people have told us how wrong they were. As believers, what more choice do we have other than forgive those who badmouth us and even attempted to tear us down, calling us names.
We are proud of using our platform to provoke vital debates and discussions while at the same time paying keen attention to our traditions, cultures and unique Gambianness. Our aim is never to ‘throw away the baby with the bath water’. Meaning we will not deliberately violate our ethics and principles for any reason.
The controversial Pan-Africanist, Dida Halake, had drawn our attention to the fact that Kairo News hits a million genuine visits. “Congrats on hitting 1,000,000. Kairo radio hit a million visitor, and tangible visitors not fake,” Dida wrote to us. Thanks for that keen observation Dida.
This development comes at a time when readers of online media are expressing concern over the inflated and fake number counts in some Gambian online newspapers. This is glaringly clear by the contrasting difference between the overall count and the article read counts. Within an hour of publishing an article, some online press will register 1,500 reads, some even more, whether the article is critical, uncritical or is a human interest article. Media practitioners know the kind of articles that generate the reader’s interest. This kind of articles are not necessarily important or relevant to any cause, but they are categorised as ‘red tops’ cheap and dealing with the private lives of others.
To the reader, the number is minor since there are ‘plugins’ which are used by some newspapers to corrupt the hit counter. We will not, under any circumstances, be coaxed into this type of cheating. As professionals from diverse fields, our mantra is to strive hard to add meaning, flvour and value to our radio and newspaper content. Since we came into being, through the help of our readers and audience, we have been able to remain not only creative but also intrigue the minds of our people by diffusing controversial issues. We receive accolades on a daily basis for doing our best to intoxicate our community of readers and listeners with “unrivalled service.”
The people behind Kairo News and Radio success are all seasoned individuals whose humility and dedication compel them to maintain discipline and calmness in everything Gambian. Kairo News sudden success is all due also to invaluable advise our esteemed listeners provide. Some listeners will contact us, expressing the use of alternative ‘words or phrase’ if what they heard on radio is unpalatable. One such occasion arises when the word ‘bataro’ which links the failures, callousness or inhuman acts of sons to their mothers was objected to by a listener in Germany. He advise people appearing on radio should use rather alternative words which will not demean women.
Our successes can be attributed to a lot of factors, particularly to the high level programming, promoting our traditions, democratic dispensation as well as creating the platform where contentious and relevant subjects are discussed in an intellectual, mature and sober manner. This is why we have oreceived over 2,000 comments venting their thoughts in our comment section.
We will uphold the highest ethics of ‘doing onto others as we will do onto ourselves’. We will not use our medium to be abusive, rude, uncaring and lacking empathy and going overboard in attacking the personalities of people. Let’s discuss issues that concern us as a country, a society or community. Together we can make the difference in the lives of our people wherever they are.